DEX

BARCELONA 3.17.2006

Adult industry media conglomerate Private Media Group put its name behind safe sex practices Friday by unveiling a Private condom brand.
In partnership with Belgium-based Zemtex Medical, the Private condom line will be marketed globally through Private’s distribution network, company CEO Berth Milton announced, and will be marketed in concert with the Private Lifestyles collection of products, which include apparel, events, music, a Private Energy Drink, Private Wines and Private Vodka.

The Private condom brand will include traditional standard lubricated products and a combination product aimed at enhancing the sexual experience for women, Milton said, praising the new condom line as symbolizing safe sex “awareness” and an important lifestyle choice.

The brand will be targeted at territories in Europe, North America, Latin America, South Africa, New Zealand and Australia.

David Moran, CEO of Zemtex Medical, lauded the deal with Private Media as a perfect opportunity to create a quality product for the global adult marketplace. Zemtex Medical already produces and distributes condoms for various retail chains and owns DFY, a condom brand currently sold in Europe.

"This is an exciting time and the alliance with Private Media Group gives us synergies that will allow us to create a product combining quality, value and experience, consistent with the desires of our customers,” he said.

By Gretchen Gallen

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